Overtourism: Who Pays the Price?

Overtourism has reached critical levels, with international tourist arrivals reaching 1.52 billion in 2025, according to the UN. Cities across Europe are struggling to manage the impacts of mass tourism, with locals feeling marginalized and local businesses being altered.

The phenomenon of overtourism has worsened since the Covid-19 pandemic, with "revenge travel" leading to an increase in air travel and cruises. Europe, considered a safe destination, has been particularly affected.

Many cities are facing difficulties in maintaining their authenticity, with Airbnbs turning apartment buildings into hotels and social media leading to superficial interactions. Protests against tourists have increased, as residents feel they are not benefiting from tourism.

Various solutions have been proposed, such as increasing prices for tourists, limiting access, and offering discounts to residents. However, each solution has its own advantages and disadvantages. Nationalizing hotel bookings and regulating Airbnbs could also help redistribute economic benefits.

Addressing overtourism requires a multifaceted approach that takes into account the needs of residents, tourists, and local businesses. Sustainability and equality must be at the heart of every solution.