Sweden: 'Prescription' Vacations for Mental Wellbeing

Sweden has launched a tourism campaign allowing doctors to 'prescribe' trips to Sweden for patients feeling burnt out from work. The campaign aims to attract tourists seeking tranquility and mental recovery.

Visit Sweden offers three themes: nature, culture, and social prescription, with activities evaluated by Professor Yvonne Forsell of the Karolinska Institutet. The campaign promotes the benefits of tranquility, gentle exercise, and clean air for health.

The initiative also highlights the low light and noise pollution in Sweden's rural areas, offering an alternative tourism option for those seeking peace and avoidance of over-tourism.