Prada Unveils New Fragrance PRADA PARADIGME

Prada has launched its new fragrance, PRADA PARADIGME, continuing the house's tradition of challenging conventions. The fragrance was created by perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville.

PRADA PARADIGME features an amber and woody signature and reverses the traditional architecture of fragrances, revealing its composition from the base to the top.

The fragrance notes include Calabrian bergamot at the top, Bourbon geranium in the heart, and amber woody notes at the base. The bottle is inspired by minimalism and features Prada's iconic triangle.

Actor Tom Holland is the face of the campaign, which was directed by Thomas Vinterberg. Prada emphasizes sustainability, with the possibility of refilling the bottle and using sustainable ingredients.

The fragrance is available in 50ml, 100ml, and 150ml refill sizes.