Trendyol Expands into the Greek Market

Trendyol, the Turkish company valued at $16.5 billion with backing from Alibaba and SoftBank, is preparing to open its platform to Greek businesses. This move signals potential changes in the retail sector in Greece.

Trendyol will initially launch its application tailored to the Greek market and assess demand through targeted campaigns. Subsequently, it plans to integrate Greek businesses into its platform, giving them access to markets such as Romania and Bulgaria.

According to company executives, the platform's opening to Greek businesses is expected to take place within the next few months.

Greece is a priority market for Trendyol, along with Romania and Bulgaria, as part of a strategic expansion towards Europe and the Gulf countries.