OnlyFans and Tennis: A Controversial Partnership

OnlyFans, a platform known for its erotic content, is making a strong entry into the world of tennis by sponsoring professional athletes. This move has sparked controversy, with sports federations appearing cautious, while many players see it as an opportunity for financial gain and direct communication with their audience.

French tennis player Chloé Paquet stated that many of her colleagues will follow her example. OnlyFans is investing significant amounts in its sports strategy, aiming to change its image.

In 2024, OnlyFans had revenues of $7.2 billion, up 9% from the previous year, and net profits of $684 million. Many tennis players have already signed agreements, including Alexandre Muller and Océane Dodin.

Tennis federations such as the ATP and WTA are controlling content and prohibiting the appearance of the OnlyFans logo on clothing and equipment during matches.