Looksmaxxing: The impact of the trend on men

Looksmaxxing, a social media trend focused on maximizing physical attractiveness, is increasingly affecting men. A new survey shows that nearly one in five men (18%) feel pressured to look good, while 12% have spent money on cosmetic procedures in the last decade.

The term looksmaxxing includes tactics such as improving grooming, exercising, and extreme practices such as cosmetic surgery (hardmaxxing) or basic grooming (softmaxxing). In some online communities, the term lookism is used to describe the idea that appearance affects opportunities in life.

The popularity of looksmaxxing seems to fulfill a need for men to discuss body image issues. Many men feel pressured to pursue unrealistic standards and prioritize appearance over other values.

The rise of looksmaxxing highlights the growing pressure for perfection experienced by men, deeply affecting their perception of appearance.

Source: Vita