Hoteliers Concerned About Occupancy and Challenges in 2026

Hoteliers are expressing concerns about stagnant occupancy rates, the falling dollar, and geopolitical tensions. Increased operating costs and competition from short-term rental accommodations are exacerbating the challenges.

Industry stakeholders point to pressures from the euro-dollar exchange rate, the European economic crisis, and competition from destinations such as Turkey and Egypt.

The Hellenic Federation of Hoteliers (POX) has warned of signs of slowdown and a shift to a Buyers Market in 2026, with tour operators pushing for lower prices.

Hoteliers are calling on the State for strategic interventions to enhance the competitiveness of the Greek tourism product, such as reducing tax burdens and investing in infrastructure.

ITEP estimates stagnant occupancy rates for July 2025, with the average price of a double room at €168.