Intralot: Pivoting to Online Gaming with Bally's

Intralot is transforming with a focus on online gaming, which is expected to represent 70% of its revenue, following the completion of the agreement with Bally's International Interactive.

The Intralot general assembly was attended by Soo Kim, major shareholder of Bally's, and Robeson Reeves, CEO of Bally's, signaling the company's new strategy.

The new strategy focuses on the rapid growth of the online gaming market, which now exceeds that of lotteries.

Intralot will contribute its experience in lotteries and the land-based network, while Bally's International will offer its expertise in online games.