Lidl Launches International Campaign «Lidl. MoretoValue.»

Lidl is launching its international brand campaign «Lidl. More to Value.» in 31 European countries. The campaign, running from September 21st to the end of October, aims to strengthen the connection with customers by offering high-quality products at affordable prices.

The campaign highlights Lidl's social value and corporate responsibility, including investments in employees, environmental protection, and building sustainable relationships with partners.

Locally, Lidl Cyprus is developing a Corporate Social Responsibility (CSR) program with an emphasis on sustainability and social contribution. The company is partnering with organizations such as the AKTI Centre for Studies and Research, the Cyprus Anticancer Society, the Cyprus Red Cross, and Hope For Children.

The campaign includes a television commercial, a digital video strategy, social media posts, and influencer marketing.

Afroditi Pampa, Chief Customer Officer & Member of the Board of Lidl Cyprus, stated that the campaign strengthens the connection with people and builds trust.

Lidl has been operating in Cyprus since 2010 and has 21 stores and one supply center.