ALPINA Becomes New Brand of BMW Group

BMW ALPINA will be launched as an exclusive, autonomous brand under the BMW Group umbrella on January 1, 2026, following the transfer of Alpina trademark rights.

BMW ALPINA is distinguished by its balance between performance and driving comfort, personalized options, and custom materials.

The new logo retains the throttle butterfly and crankshaft, elements of the brand's historical identity.

BMW ALPINA vehicles are manufactured to strict standards and offer personalized options, ensuring a unique character.