BLEU DE CHANEL L’EXCLUSIF: The New Chanel Fragrance

Chanel has introduced its new fragrance, BLEU DE CHANEL L’EXCLUSIF, with a campaign designed to highlight a bold, elegant, and modern man.

The fragrance, created by perfumer Olivier Polge, contains sandalwood from New Caledonia, labdanum, amber, and musk.

The campaign includes exclusive photographs of the fragrance's creation, from production in New Caledonia to the final bottle.

The face of the campaign is Timothée Chalamet, who embodies the man Chanel wants to reach: free, bold, and inexplicable.

The fragrance is now available on the market.